The congress

Market outlook

A series of meetings will represent the scenarios of the furniture industry and related supply chains. Economists, researchers and opinion leaders will bring data and evidence of the development of the Italian and international markets and the changes taking place.

Trendsetting

Intercepting trends is increasingly complex, they are many and with uncertain dynamics even in their ability to persist over time. For companies, sharing the forecasts of those who work every day on the evolution of tastes and the socio-political events that condition them, often means discovering business opportunities and mitigating market risks. Professional trendsetters will also tell how a trend is transformed into product and service.

Materials and Production Processes

Panels, finishes, upholstery and textiles, new or renewed materials with an increasing focus on environmental impact and performance. New materials but also innovative production and assembly processes, increasingly digitised, are often the result of applied research by many companies that at the intezum forum italy event will be able to showcase the cutting edge of their offerings.

Hardware and Technology

Versatile storage capacities with doors with surprising and silent movements, fronts with imperceptible joints, handles and systems for maximum comfort when opening and closing cupboards and drawers, and the latest generation of cushioning systems. Right up to domotic and magnetic systems. The world of hardware and technology for the furniture industry is evolving rapidly, confirming unexpected scenarios.

Low environmental impact

We are facing an epochal change: industries will have to work with their suppliers, the future of sustainability will be in the supply chain. It will therefore be essential to work on informing and training their stakeholders and on communication towards decision-makers and users.

Sustainability is becoming more and more a parameter that must be certified for companies: the meetings will be an opportunity to update the scenario of environmental product certifications and to update the audience on the evolution of the Minimum Environmental Criteria. No less important is the topic of reuse and recycling, and of services that enable systems and products to be made efficient again.

Marketing and Sales Channels

Omnichannel marketing is now standard practice for those who communicate and sell their products to an international and multigenerational market. Marketing strategies to support traditional sales networks are being combined with those dedicated to the mix of social channels and ecommerce platforms. A sector in which some best practices are leading the way and in which new approaches are emerging.

Outdoor Technology and Lifestyle

Living outdoors, during all seasons, has become an increasingly heartfelt need that is confirming an increased attention to - and demand for products - furniture, surfaces, fabrics, lighting systems, tents and pergolas - capable of combining a high level of aesthetic attention with the durability and resistance expected of systems designed to be outdoors. A sector that is rapidly evolving and in which there are ample margins for development.

Customer and Business Services

At interzum forum italy a lot of space will be dedicated to products and systems without neglecting the services sector, to companies and customers, which will find fertile ground for listening to the companies' needs and proposals dedicated to them, both in the exhibition spaces and in the matchmaking area.

Location

Find out how to easily reach the fairground!