Visitors profile

The visitor profile of interzum forum italy reflects the variety and specialization of industry professionals, who can be divided into three main categories: furniture manufacturers/industry, commerce, and professionals.

Manufacturers
This category includes a wide range of operators from the furniture industry, specialising in various production areas. Visitors in this section include furniture manufacturers, ranging from kitchen and office furniture to upholstered items, chairs, and tables. Mattress manufacturers, storage furniture, and producers specialising in the automotive sector and mobile space solutions are also part of this group. These visitors are deeply involved in the production process and the design of furnishings, both for residential and commercial spaces.

Commerce
The second group of visitors consists of operators in commerce, involved in the distribution and sale of various products for furniture and the wood sector. Among the commercial visitors, there are those specialising in furniture, as well as kitchen and office furniture. Additionally, those dealing with upholstered items are included, as well as retailers and wholesalers of wood. The category also includes importers of wood and textiles, as well as those in the wholesale trade of textiles and leather for the furniture industry.
Finally, other visitors come from centers focused on construction, DIY, hardware for furniture and construction, and other commercial entities in the sector.

Professionals
The fair attracts a large number of industry professionals, including architects, interior designers, and home stagers. These visitors are involved in the design and consulting of residential, commercial, and renovation projects. The professional group also includes office furnishers, design studios, and operators in the contract sector, who specialise in furnishing solutions and design for large contracts and corporate projects.