Speaker Review

Colors and Pattern Trends

Architect, she lives and works in Milan as consultant in industrial design.
Manuela focusses her continuous research on sensorial projects, meta-projectual strategy, as well as design of colors and materials.
After collaborating with Castelli Design Studio on CMF projects and industrial product’s identity, she joined Total Tool, to follow and develop several scenarios in strategic design for international clients.
In 2007, in partnership with Emma Clerici, she founded Baolab, a CMF design studio specializing in the research of innovative materials, advanced processes, colour & trend forecasting and strategic design. With Baolab, she participated in the NCS international board for trend forecasting.
She has kept teaching courses at different institutions: at Politecnico of Milano (the Polytechnic University of Milan) visual communication; at IED (Istituto Europeo di Design) concept lab, Colour, Material and Finishing; at SPD (Scuola Politecnica di Desing) in Transportation design (Master), at Istituto Marangoni at Interior Design. She is currently teaching at master course in Sensorial Surface design at Politecnico di Milano.
Manuela Bonaiti, Founder Baolab

Colors and Pattern Trends

After graduating in architecture at the Politecnico of Milano (the Polytechnic University of Milan) and in Industrial Design at the Brunel University of West London, she has worked as a color & trim designer for the DaimlerChrysler’s Advanced Design studio in Como and as director of the Library of Material ConneXion in Milan.
She later founded Baolab a studio rendering consulting services to all those who wish to develop innovative products through the use of advanced materials and experimenting new color combinations, participating in the NCS international board for trend forecasting.
She kept teaching courses in Colour, Material and Finishing at IED (Istituto Europeo di Design), in Master Transportation design at SPD (Scuola Politecnica di Design) and in Product Design at Istituto Marangoni.
She is currently teaching at a master course in CMF design at Politecnico di Milan.
Emma Clerici, Founder Baolab

CSIL

The CSIL Observatory, partner of interzum forum italy, has found that, in the two-year period 2021-2022, the furniture industry in Italy recorded exceptional growth, of over 20% in current values compared to 2019, reaching over 20 billion euros in value in 2022 with excellent performances on the domestic market and in exports. Following this extraordinary growth, we are now witnessing a physiological slowdown also due to a weakened global scenario. To cope with the current context of declining demand and still high prices of raw materials and components, Italian furniture manufacturing companies aim to invest in research and product innovation, seizing the opportunities arising from the transition to digital and sustainability. In this regard, a recent survey by CSIL highlights how the majority of Italian furniture manufacturers have already undertaken the path towards the green transition by investing, both in terms of sustainability of production processes and product development. These and other topics will be discussed at the interzum forum italy on 6 and 7 June 2024.

CSIL

Haute Innovation

“There are three major #trends in the transformation process towards a sustainable furniture industry. Firstly, there is a need to reduce carbon emissions from the production, delivery and use of furniture. Whether hemp fibers, paper pulp or cellulose-containing agricultural waste: in recent years, numerous material innovations have come onto the market that can reduce CO2 emissions by up to 99%. Circularity is the other big trend in the interior and furniture industry. In the future, almost all resources and materials used will move in closed cycles and be used again and again. A central aspect in this context is the use of monomaterials, natural and bio-based materials, as they support the circularity of the entire process. The avoidance of plastics and composite materials is the third major trend in this context.”

Sascha Peters, Prof. Dr., founder and owner of the agency Haute Innovation

IFN

"Creating clarity: Megatrends as opportunities for the value chain," this will be the topic that Ursula Geismann, Ceo of Furnier + Natur (IFN), the international marketing association for traders and manufacturers of real wood veneers, as well as founder of the Institute for Interior Design and Trends, will be speaking about at interzum forum italy, next June 6 and 7, 2024 at the Bergamo Trade Fair. "We can define twelve megatrends that stem from the personalization of new forms of work, neo-ecology, safety and digitization of processes, aspects that are increasingly relevant to individuals, companies and societies. I will present them at interzum forum italy to outline the implications these megatrends will have for future products and services. I want to demonstrate that all stages of the value chain will have good opportunities in future markets if they are implemented in the light of these trends such as that of 'smart homes,' or the three 'r's' of recycling, repair and reuse of materials, or the theme of 'professional design'. We are in a position to successfully handle the current challenges that the furniture industry and the market of the future are already facing."
Ursula Geismann, IFN

Osservatori Digital Innovation del Politecnico di Milano

"Objects connected to the domestic scenario of our homes and capable of breaking down barriers between the physical and digital worlds are spreading more and more. In the future, consumers expect complete integration between smart devices installed in the home, capable of setting up scenarios in full autonomy also with the help of artificial intelligence. No less important is the ability to pay for objects and furniture on the basis of actual use and to implement and integrate connected devices into furniture systems. We are experiencing a real revolution in living."

Giulio Salvadori, Director of the Internet of Things Observatory

Renato Antonini

Since 1997, he has been working as a journalist, specializing in the specific theme of RVs, which stands for recreational vehicles, namely motorhomes and caravans. In the field of B2C publishing, he currently holds the position of technical editor for the web magazine CamperOnLine. Among the professional roles he has consistently held in recent years is the position of senior editor of Aboutcamp BtoB, the professional magazine that caters to managers and technicians in the RV industry globally, shedding light on industry trends, especially in production and design.
Renato Antonini, About Camp

Lorenzo Tavazzi

Lorenzo Tavazzi is Senior Partner and Head of Intelligence and Scenarios Department
at The European House - Ambrosetti. He is responbile for the international
development for the Group and he has been Project Leader of the Cashless Society
Community since 2015.
He works on projects involving Top Management, Strategy and Internationalization
for large and multinational companies. He manages international Think Thanks and Advisory Boards and high-standing working communities involved in the issues of growth and competitiveness, including: innovation and the digital economy, infrastructure and mobility, smart building, the public sector and regulation authorities, educational and training systems, cooperation for development and international relations, and tourism.
He has in-depth expertise in advisory and policymaking activities, advocacy and public affairs. Starting in 2006, he has been working with a number of African and ASEAN countries governments in drawing up industrial and economic development strategies.
Lorenzo Tavazzi, Senior Partner TEHA